Elizaveta Zaburunova

Digital Product Design
UX/UI Design Specialist

MSc Human-Computer Interaction
BSc MultiMediaTechnology

Lecturer in Media Design, FH Salzburg

How I work:

Why before Design

Design is decision-making

Design shapes perception.
Perception shapes decisions.

Frame the problem

I start with the question, not the screen: what should this achieve, and for whom?

Find the evidence

Interviews, analytics and observed behaviour show where the real problem sits.

Make the trade-offs

Design means deciding what deserves attention, what supports the goal, and what can be removed.

Measure what changed

Launch is part of the process. I use product data to see whether the decision worked and what needs to change next.

Sharing knowledge

External lecturer in Media Design

WS 24/25 · FH Salzburg · Focus on UX Design

I taught UX foundations, usability heuristics and interface design, and guided students through practical design challenges until the theory met real user needs.

What I reach for

Every context needs different skills from my toolkit.

Research & Psychology

01 / 07

User ResearchURHow real behaviour is understood
Usability TestingUTHow designs prove themselves
Cognitive PsychologyCogPsyHow people think and remember
User Journey MappingUJMHow the whole path becomes visible
InterviewsIVHow people tell it in their own words
A/B TestingA/BHow variants settle the question

User Experience Design

02 / 07

Interaction DesignIxDHow the user and device act and react
Information ArchitectureIAHow the overall system is organized
PrototypingPTHow ideas become testable
WireframingWFHow structure comes before style
User FlowsUFHow steps line up into a path
Micro-interactionsMIHow small moments guide the way

Human-AI Interaction

03 / 07

Human-AI InteractionHAIHow people and AI meet
Conversational DesignCUXHow a dialogue feels natural
Prompt DesignPDHow intent becomes instruction
Explainable AIXAIHow AI decisions become clear
Trust & TransparencyTTHow confidence in AI is earned
Human OversightHOHow people stay in control

Visual Design & UI

04 / 07

Visual DesignVxDHow the system looks
User Interface DesignUIHow the screen is organized
TypographyTypeHow words carry tone
Design SystemsDSHow consistency scales
Color TheoryCTHow colour guides the eye
CompositionCompHow elements find their place

Software Engineering

05 / 07

AccessibilityA11yHow design includes everyone
Inclusive DesignIncDHow difference is designed for
HTMLHTMLHow content is structured
CSSCSSHow structure takes shape
JavaScriptJSHow the page comes alive
Front-End LogicFEHow design survives the build

Strategy, Process & Business

06 / 07

Design ThinkingDTHow problems open up
Product StrategyPSHow design serves the goal
Lean UXLeanHow learning stays fast
Workshop FacilitationWSHow a room thinks together
Feature PrioritizationFPHow less becomes more
Service DesignSDHow the whole service holds together

Collaboration

07 / 07

CommunicationCMHow ideas reach people
StorytellingSTHow work becomes a story
Critical ThinkingCRHow assumptions get questioned
Systems ThinkingSYSHow parts form a whole
Emotional DesignEMHow products make people feel
Project ManagementPMHow work stays on course

Toolkit

- User ResearchURHow real behaviour is understood
- Usability TestingUTHow designs prove themselves
- Cognitive PsychologyCogPsyHow people think and remember
- User Journey MappingUJMHow the whole path becomes visible
- InterviewsIVHow people tell it in their own words
- A/B TestingA/BHow variants settle the question
- Interaction DesignIxDHow the user and device act and react
- Information ArchitectureIAHow the overall system is organized
- PrototypingPTHow ideas become testable
- WireframingWFHow structure comes before style
- User FlowsUFHow steps line up into a path
- Micro-interactionsMIHow small moments guide the way
- Human-AI InteractionHAIHow people and AI meet
- Conversational DesignCUXHow a dialogue feels natural
- Prompt DesignPDHow intent becomes instruction
- Explainable AIXAIHow AI decisions become clear
- Trust & TransparencyTTHow confidence in AI is earned
- Human OversightHOHow people stay in control
- Visual DesignVxDHow the system looks
- User Interface DesignUIHow the screen is organized
- TypographyTypeHow words carry tone
- Design SystemsDSHow consistency scales
- Color TheoryCTHow colour guides the eye
- CompositionCompHow elements find their place
- AccessibilityA11yHow design includes everyone
- Inclusive DesignIncDHow difference is designed for
- HTMLHTMLHow content is structured
- CSSCSSHow structure takes shape
- JavaScriptJSHow the page comes alive
- Front-End LogicFEHow design survives the build
- Design ThinkingDTHow problems open up
- Product StrategyPSHow design serves the goal
- Lean UXLeanHow learning stays fast
- Workshop FacilitationWSHow a room thinks together
- Feature PrioritizationFPHow less becomes more
- Service DesignSDHow the whole service holds together
- CommunicationCMHow ideas reach people
- StorytellingSTHow work becomes a story
- Critical ThinkingCRHow assumptions get questioned
- Systems ThinkingSYSHow parts form a whole
- Emotional DesignEMHow products make people feel
- Project ManagementPMHow work stays on course

I designUX/UI Designhow peoplemeetHuman-Computer Interaction
& Human-AI Interactiontechnology.and vice versa

Elizaveta walking along a stone facade with a laptop under her arm.